Apple has unveiled its first folding iPhone, placing a major bet on a device expected to cost about $2,000 as the company’s new boss begins a new chapter. The product represents the first major design change to the iPhone in almost 20 years.
The company showed off the device at an event, marking a significant shift for its best-known product line. The move introduces a folding design to the iPhone and sets the new model apart from the established form that Apple has used for nearly two decades.
The launch comes as Apple’s new chief executive starts in the role, linking the debut of the folding iPhone to a change in leadership at the company. The decision to introduce a high-priced model suggests a substantial gamble on a new direction for the smartphone.
At about $2,000, the folding iPhone would sit at the premium end of the market. Its price and new design make it a notable test of how customers respond to a different kind of iPhone after years of more familiar designs.
Apple’s event provided the announcement and confirmed the scale of the change, but the available information does not include further details about the device or its launch. What is known is that the company has presented its first folding iPhone as the biggest iPhone design change in almost 20 years, with an expected price of about $2,000.
