Apple has unveiled its first folding iPhone, a £1,999 device that represents the company’s first major iPhone design change in almost 20 years. The product was shown at an Apple event as the new boss begins what could be a significant gamble for the technology company.
The folding model marks a departure from the established iPhone design. Since the iPhone’s introduction, Apple has maintained the product’s central role in its smartphone range while making changes to its hardware and features. The new device signals a much more substantial shift in how the phone is designed.
The £1,999 price places the folding iPhone at the premium end of the market. Its cost will be a central part of the decision facing customers and reflects the significance Apple has attached to the product.
Apple’s presentation described the device as the first major design change to the iPhone in almost two decades. The announcement therefore gives the company’s new leadership an early opportunity to establish its direction through a highly visible product launch.
The event provided the main details currently available: Apple has shown off the folding iPhone, it is priced at £1,999, and the company regards it as a major change to the iPhone’s design. Further information about the device and its reception was not included in the available report.
